Back in the 70’s, some guys at the University of Southern California used Lena, a Playboy centrefold model, to test their image processing algorithms. This research laid the groundwork for the JPEG, an image standard that revolutionised our digital world.
Today, with complete indifference to women, Lena remains the most used test image in the world.
Losing Lena is a documentary and activism campaign that seeks to remove this image from all universities, class rooms and tech companies in a bid to create a more equitable future for millions of women in tech.
Awards:
D&AD / Shortlist / Code Like a Girl / Losing Lena (Impact Initiative)
D&AD / Shortlist / Code Like a Girl / Losing Lena (Integrated: Small Business)
WEBBYS / Winner / Code Like a Girl / Losing Lena (Diversity and Inclusion)
AWARD / Gold / Code Like a Girl/ Losing Lena (Use of Talent and Influencers)
AWARD / Gold / Code Like a Girl/ Losing Lena (Creativity for Good – Equality)
AWARD / Silver / Code Like a Girl/ Losing Lena (Integrated Digital Campaign)
ONE SHOW / Shortlist / Code Like a Girl / Losing Lena (Integrated Campaign)
ONE SHOW / Shortlist / Code Like a Girl / Losing Lena (Branded Content Entertainment)
NYF / Shortlist / Code Like a Girl / Losing Lena (Branded Entertainment)
NYF / Shortlist / Code Like a Girl / Losing Lena (Positive World Impact)