This summer, we’ve turned sports sponsorships on its head by introducing a unique new media placement opportunity for Rexona - under the armpits of BBL umpires.
Unlike a standard sponsorship placement, ‘Pitvertising’ is hidden for the majority of the game, and only revealed during dramatic, high-stress moments of the game, where it’s message that Rexona keeps you cool under pressure is impossible to miss.
We supported this activation with TVC, in show integration and stadium sampling.
Awards
CANNES / Bronze / Rexona / Pitvertising / Brand and Experience (Sponsorship)
CANNES / Shortlist / Rexona / Pitvertising / Brand and Experience (Entertainment)
CANNES / Shortlist / Rexona / Pitvertising / Entertainment Lions for Sport
ONE SHOW / Gold / Rexona / Pitvertising / Out of Home (Apparel)
ONE SHOW / Finalist / Rexona / Pitvertising / Experiential and Immersive
ONE SHOW / Finalist / Rexona / Pitvertising / Public Relations (Experiential)
AWARD / Gold / Rexona/ Pitvertising (PR & Promotion - Sponsorships and Partnerships)
AWARD / Silver / Rexona / Pitvertising (PR & Promotion - Creative use of Media)
AWARD / Silver / Rexona / Pitvertising (PR & Promotion - Best Use of Events and Stunts)
AWARD / Silver / Rexona / Pitvertising (Experiential - Guerilla Marketing and Stunts)
AWARD / Silver / Rexona / Pitvertising (Media - Best Use of Ambient)
AWARD / Bronze / Rexona / Pitvertising (PR & Promotion - Best Use of Unpaid Talent)
AWARD / Bronze / Rexona / Pitvertising (PR & Promotion - PR Led Campaign)
AWARD / Silver / Rexona / Pitvertising (Media - Use of Events and Stunts)
D&AD /Shortlist / Rexona / Pitvertising (Events and Stunts)
MUMBRELLA / Nomination / Rexona / Pitvertising / Media Campaign of the Year (pending)
MUMBRELLA / Nomination / Code Like a Girl / Losing Lena / Pro Bono Campaign of the Year
B&T AWARDS / Pitvertising / Best Brand Platform
B&T AWARDS / Pitvertising / Best Media Campaign
B&T AWARDS / Pitvertising / Best PR Campaign
B&T AWARDS / Pitvertising / Best Use of Sponsorship