We designed a world first chip packaging that deters those pesky seagulls
Working with ornithologists and designers, we created Pack That Scares Gulls (PTSG) - a chip pack for HJ’s new thick-cut chips that provided a seagull shield for their customers. Made from a reflective holographic material, the PTSG reflects light to deter seagulls. Although it causes no harm to the pesky birds, its eye-catching design frightens the seagulls and keeps them away from the delicious chips.
Awards:
AWARD / Hungry Jack's - Packs That Scare Gulls
THE NEW YORK FESTIVALS / Hungry Jack's - Packs That Scare Gulls
SPIKES / Shortlist / Hungry Jack's - Packs That Scare Gulls
