Most Aussies think that the rugby league world cup is a foregone conclusion. We sought to shine a light on those who are out to prove a point that Nobody wants it more.
2017 saw the best rugby league players land in Australia to battle for the Rugby League World Cup. Whilst fans were looking forward to watching the big guns, our ‘Nobodies’ campaign sought to highlight the lesser known players, who the average fan may not have heard of.
The ‘Nobodies’ campaign champions these players who, despite their unrecognizability, have the potential to surprise and upset the historically dominant countries.
